"The main reasons we chose Odoo were its affordability, the system's flexibility and openness, and the availability of Korean-language support even while operating in Australia."
1:1 전문가와 무료 상담 무제한 무료 체험, 클릭!
"The main reasons we chose Odoo were its affordability, the system's flexibility and openness, and the availability of Korean-language support even while operating in Australia."
From a Fashion Brand to a B2B Wholesale Powerhouse
Established in 1998, SOX&LOX has grown from a fashion brand into a specialized B2B wholesale business with a strong presence in Australia and Korea.
Key Clients: Over 3,000 pharmacies across Australia, including the Australia's largest pharmacy chain
Product Lineup: 130+ varieties of sock products
Signature Product: Diabetic friendly socks (ranked #1 in pharmacy channel sales)
From SAP to Odoo: A Cloud ERP with Both Cost Efficiency and Flexibility
After a decade of using SAP, SOX&LOX began asking a critical question: "Is this system really right for our company?" Designed with large enterprises in mind, SAP imposed heavy license and maintenance costs that were difficult for an SME to sustain. Customizing the system to meet the unique requirements of major clients was equally challenging. As the perfect SAP alternative, SOX&LOX selected Odoo, a cloud ERP that delivers both cost-effectiveness and scalability.
Before vs. After: System Comparison
구분 | 기존 시스템 (SAP / Xero 등) | Odoo AI ERP | 전환 이유 |
비용 및 구조 | 고비용 라이선스, 대기업 중심의 무거운 구조 (SAP) | 합리적 구독 모델, 100% 오픈소스 기반 | 가성비, 중소/중견기업 친화적 |
커스터마이징 | 대형 고객사 맞춤화 어려움, 특수 인보이스 양식 수정 불가 | 100% 맞춤형 인보이스 설계 | 유연성, B2B 도매 비즈니스 최적화 |
데이터 관리 | CRM, 이메일, 회계, 재고가 개별 플랫폼에 분산됨 | 웹사이트부터 회계, 영업까지 원스톱 자동 연동 | 수작업 및 데이터 오류 방지 |
마케팅 연동 | 별도 툴 사용으로 이메일 캠페인 등 리드 관리 비효율 | CRM 대상 세분화된 자동 이메일 발송 | 신규 리드 발굴 및 사후 관리 일원화 |
Manufacturing & SCM ERP Perfected by CRM Integration
Odoo made lead management highly efficient. SOX&LOX wanted to execute email marketing campaigns to acquire new customers, but their data was scattered: contacts were in separate files, emails were sent from a different tool, and sales records were logged elsewhere. By integrating Odoo's CRM and Email Marketing apps, the company automated its entire process from new customer acquisition to post-sales support.
CRM & Email Marketing Automated Workflow:
→ Real-time connection of B2B orders to CRM and maintain records of all B2B inquiries
→ Targeted email campaigns are sent to specific CRM audiences
Breaking the Limits of Legacy Accounting Software
Odoo's Accounting app goes far beyond simple bookkeeping, offering complete customization. In B2B business, meeting the invoicing requirements of major trading customers is essential. General accounting system like Xero could not accommodate special invoice formats, forcing the team to perform manual work in Excel. SOX&LOX successfully designed 100% tailor-made invoices that fully meet each client's requirements.
Key Features of Odoo Accounting:
- Custom Invoice Design — Freely customize delivery and invoice formats per client
- Automatic Accounting Entries — Accounting ERP that auto-generates journal entries upon order confirmation
- Real-Time ERP Integration — Website orders instantly sync with Sales, Inventory, and Accounting apps
- Spreadsheet Export — Automatically extract reports into Excel for management review
A Flexible ERP Built for SMEs
As the SOX&LOX case demonstrates, a great ERP is not a heavy, expensive system. If you are feeling the limitations of your existing accounting software, or if you need an economical integration of B2B wholesale operations and finance, discover a flexible ERP that fits your budget and still delivers. Just like SOX&LOX, you can reduce manual tasks, handle customers demands, and manage B2B wholesale and finance together.
| Company Name | SOX&LOX |
| Location | Australia & South Korea |
| Industry | Manufacturing & Distribution |
| Company Size | 15 employees |
| Hosting Type | Odoo.SH |
| Implemented Apps | Accounting, Sales, Purchases, Inventory, Website Builder, CRM, Contacts, Email Marketing, Helpdesk, Documents |
| Implementation Partner | LINKUP INFOTECH |
