Company Name: Transfreight Logistics Limited
Location: Kenya, Africa
Industry: Clearing and Forwarding
Established: 2002
Company Size: <100
Odoo Users: <50
Hosting Type: Online
Apps: Custom C&F Module, Sales, Accounting, Purchase, HR, CRM, Documents, Inventory, etc.
Implementing Partner: Animatrix ERP Solutions
Transfreight Logistics Limited (TFL), a Kenya-based freight forwarding company operating across Eastern and Central Africa, managed its operations through multiple disconnected tools, which became increasingly challenging as the business expanded. In need of centralization, integration, and scalability, the company found in Odoo the perfect system to deal with its daily operations while offering many capabilities of evolving alongside the business.
A needed digital transformation to centralize operations and integrate workflows
Based in Kenya, Transfreight Logistics Limited (TFL) is a freight forwarding company specializing in sea, land and air cargo within the eastern and central African territories. The core values of the company are supplying efficient service and secure warehouse storage, offering a dedicated, customer focused approach and providing transparency with GPS monitoring of the deliveries and daily progress reports.
Taking pride in delivering top-tier transport and shipping services globally, the TFL expert team combines its extensive experience with cutting-edge communication and tracking technologies. This made it critical for the company to benefit from a powerful, modern system to optimize the operations management.
For years, Transfreight Logistics Limited has been operating with several systems and processes in place. But with the business growing and the operations becoming more dynamic, certain limitations began to emerge and become progressively problematic:
Lack of centralization: Using different tools and workflows within the key departments made it challenging to maintain a single, real-time overview of information across the organization.
Significant manual control: Reporting and performance tracking required substantial manual consolidation, particularly regarding job costing, shipment tracking, receivables, and overall profitability analysis.
Time-consuming processes: The processes were increasingly time-consuming and depended on manual coordination between teams. This often led to delays in information flow and made it complex for management to access instant, data-driven insights in order to make strategic and informed decisions.
With the consistent growth and expansion, it was becoming essential to use a more integrated and scalable solution to centralize operations, streamline workflows, enhance transparency, and support the long-term goals of the company. Therefore, the company evaluated several systems such as SAP Business One, Microsoft Dynamics 365 and Odoo. Among them, Odoo was chosen because of its high customization capabilities, flexibility, and cost efficiency.
“We chose Odoo because unlike other systems, it allowed us to tailor workflows, modules, and processes to fit our exact business needs without heavy dependency on complex external development. Its modular structure also made it easy to start small and scale as the business grows, with seamless integration across all functions.” - Qayyum Shiraz - CTO of Transfreight Logistics Limited.
A smooth transition towards Odoo’s all-in-one management solution
With the valuable help of Animatrix ERP Solutions, an Odoo partner, the implementation of the new management platform within Transfreight Logistics Limited was planned in a structured and collaborative manner to ensure a smooth transition and minimal disruption to ongoing operations. Several key steps were followed:
Discovery phase: The first step was to map existing workflows across departments, with the goal to understand practical day-to-day processes and align them with Odoo’s best practices rather than forcing unnecessary changes.
Structured implementation phase: The implementation project followed clearly defined steps, starting with the core and most important modules. This phased approach made the transition manageable, allowing teams to gradually adapt to the new system.
Data migration: Migrating data from the old system to the new one has been carefully planned to ensure accuracy and continuity.
Change management: Hands-on training sessions have been conducted, user guides have been created, and open communication was maintained throughout the rollout. By involving key team members, adoption was smooth and confidence in the system grew quickly.
In addition, a highly customized Freight application was developed from scratch in order to suit very specific needs. The centerpiece of the implementation was this highly tailored Clearing & Forwarding module, designed and built specifically for Transfreight Logistics Limited to digitize and streamline its end-to-end freight operations. The module includes advanced features such as:
Bond computation and utilization
Demurrage management
Container logging
Customer Portal with cargo tracking and downloadable shipment statistics
Work in Progress (WIP) monitoring
Detailed job costing by file, project and location
By consolidating these specialized processes into a single integrated platform, the solution has significantly improved operational visibility, accountability, and efficiency across the organization.
“The role of our implementation partner, Animatrix ERP Solutions Ltd, has been very important. Their structured approach, strong understanding of our industry, and ongoing support ensured a smooth transition and high user adoption. The collaboration was professional, responsive, and solution-oriented, which significantly contributed to the overall success of the project.” - Qayyum Shiraz - CTO of Transfreight Logistics Limited.
Odoo’s platform was officially launched in January 2026 and used as the core management system ever since. Overall, the implementation was well-coordinated with Animatrix, and Odoo proved to be flexible, user-friendly, and aligned with Transfreight’s operational needs.
Reducing manual work by 30%, reinvesting time on growing the business
From the very beginning, Transfreight Logistics Limited has seen clear improvements in efficiency, visibility and overall coordination:
Centralization of operations in an integrated platform: Administrative tasks such as job costing, invoicing, and report preparation are now handled within one integrated system. With all departments working in a single, unified system, communication became more structured and transparent, reducing reliance on informal follow-ups and manual clarifications. Having everything connected in a single ecosystem has strengthened visibility and alignment across the organization.
30% less manual work: Centralization of operations helped reduce manual work by approximately 30%. Instead of wasting time on manual work, the company can now reinvest time into growing the business, improving service delivery, and focusing on more strategic projects.
Standardized processes: The system encouraged process standardization across the organization, which enhanced consistency and reduced operational risk.
Faster reporting: The company now has access to reports much faster, with accurate and detailed data the management can trust.
Improvements in invoicing turnaround: Invoicing turnaround has improved, supporting better cash flow management and receivables tracking.
Smarter decision-making process: Management now has real-time access to operational and financial data, enabling quicker and more informed decision-making. The team can leverage performance metrics across departments, adopt a data-driven approach, make proactive decisions, and track performance in a more objective and measurable way.
“Overall, Odoo has streamlined processes, reduced duplication, improved accuracy and strengthened collaboration across departments while supporting the company’s continued growth. Odoo has had a positive impact in several areas beyond our initial expectations. While the primary goal was to streamline operations and centralize data, we also observed significant improvements in internal cooperation and accountability. In the end, Odoo delivered value beyond operational efficiency by strengthening governance, coordination and strategic oversight.” - Qayyum Shiraz - CTO of Transfreight Logistics Limited.
Transfreight Logistics Limited’s experience with Odoo has been very positive. The team really appreciates the flexibility and scalability of the system, and its capacity to evolve alongside the operational needs in order to refine workflows, optimize reporting, and introduce new improvements. Not only has Odoo enhanced operational efficiency, but it also positioned TFL for sustainable growth thanks to a system that can confidently scale alongside the business.
